Is God Keeping You From Church?

Aside from the fact that this is seldom the case for anybody(normally it's the "church" that keeps people from walking in the doors), I think the main problem with the UUA's new marketing campaign is that it is so blatently a marketing campaign. One of these days, somebody in Boston is going to remember the real facts....that most of the people who walk into a church are there at the invitation of somebody else.

This is not to say that targeted marketing doesn't work, it does, and the evangelicals have proven it; but just blanket marketing doesn't work. And nothing works better than the good old-fashion face-to-face, door-to-door neighborhood canvass. But as our lives have changed, that is not as feasible an option. The next best option, and one that I know many evangelicals have used, is leafletting a neigborhood inviting those in that neighborhood to join a church for services.

I'm digressing. Over at Philocrites (http://www.philocrites.com) a little while ago, Philocrites asked those of us who read his blog what campaign slogan we would come up with. At the time, I didn't like any of the ones that popped up in my mind. Now though, I've finally come up with one that satisfies me and I think would show some real creative tension for us.

So here it is, dear reader, my UUA campaign slogan:
Grounded in the Spirit...Acting in the World....the Unitarian Universalist Association

Whaddya think?????